CASE STUDIES

    Foot and Ankle Clinic

    Project Details

    Client:

    Foot and Ankle Clinic

    Date:

    11th January 2024

    Services:

    Google Ads, SEO

    Project Description

    The Foot and Ankle Clinic came to us, having already been running Google Ads for a long time. They had previously used other agencies. Although the campaigns looks to be successful currently, we could not tell, as direct booking conversions were not being measured. We find this a lot with accounts we take over. Sometimes they are measuring clicks to book and calls but are not measuring what really matters (direct bookings).

    Foot and Ankle Clinic

    Foot and Ankle Clinic

    Foot and Ankle Clinic

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    How we started

    We first of all integrated with their cliniko booking system, so we could now measure effectively. Once we got the data on this we could start to see which ads and keywords were performing well and which were not.

    How we improved

     It has been great working with the Foot and Ankle Clinic, as Sally knows her business very well. We believe this has helped aid the success of the campaigns. We have been able to determine post code areas that are more likely to convert and have spotted which offerings/keyword phrases were not resulting in direct bookings over a period of time. We spend a lot of time analysing the data, so we know what changed to make to improve over time.

    How we improved

     It has been great working with the Foot and Ankle Clinic, as Sally knows her business very well. We believe this has helped aid the success of the campaigns. We have been able to determine post code areas that are more likely to convert and have spotted which offerings/keyword phrases were not resulting in direct bookings over a period of time. We spend a lot of time analysing the data, so we know what changed to make to improve over time.

    The data over a
    4 month period

    0
    Bookings
    0
    Phone Calls
    0
    Contact Forms

    The data over a
    4 month period

    0
    Bookings
    0
    Phone Calls
    0
    Contact Forms

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